Messaging ideas to make your web push campaigns more useful and clickable.

CTR improves when your notification is timely, relevant and simple. The title should create interest while the message explains the value clearly.
Use limited-time offers, discount alerts, new product announcements and seasonal promotions.
Send new article updates, trending topics, market alerts, newsletters and educational tips.
Bring users back with reminders, saved items, abandoned forms or personalized updates.
Create two or more title/message variations and compare CTR. Small wording changes can improve performance.
Large image notifications can increase attention, but the message should still work without the image.